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Content Guidelines

What makes a user install and use an app? One is the professional User Interface with a sleek design and the other is content. Every app requires engaging copies and precise content to advertise the product and keep the user intrigued to use the product.

Hence, an app must ensure that it follows the content guidelines put forth by the AppNest team.

Clean Copy

  • Copies enrich the user experience and help improve the overall engagement of your application.
  • The taglines or short descriptions should be appropriate and relevant
  • Excessive copies could negatively impact the user experience. Ensure copies are added at necessary locations.

Images & Videos

  • Images and videos can help users visualize the application’s features and functionalities of the application, providing a broad overview and in-depth insights. So, inserting them is a great addition to the user experience.
  • Avoid embedding copyrighted videos as it breaches the legal/security policy of AppNest.
  • A video shouldn’t be long, have poor audio or video quality, or be irrelevant.
  • Cluttered images with excessive icons, illustrations, or text may defeat the purpose of including images in the app.

Descriptive Content

  • The content can include instructions on how to use the app, detailed descriptions of non-obvious features, and other relevant information to be added to the app.
  • The instructions should be simple and easy to understand, guiding users to navigate through the app easily.
  • There could be non-obvious features in the app. So, ensure to explain such features clearly.
  • Content should not contain invalid or insecure links, which may raise security concerns during checks.

Developer Portal

After successfully building the app, it’s time to publish it on AppNest. As the name implies, the developer portal serves as a medium or a platform that enables people to upload their apps with the required information for verification purposes.

Quick Step-By-Step Procedures

  • Step 1 - Visit appnest.surveysparrow.com and log in
  • Step 2 - Click on + new app
  • Step 3 - Fill all the mandatory fields and make sure to provide detailed and valid information
  • Step 4 - Click Publish to publish your app

The first part of the app submission

This includes key information about the app that guides users in understanding the app’s functionalities and not to mention, encourages them to proceed with the installation or recommend the app to other people

App Name

One of the most exciting and important phases of the app-building process is “naming the app”. A relevant and attractive name are vital to establish a strong brand identity, attracting user’s attention, and setting the stage for success in the competitive marketplace.

Note: The app name cannot be changed once the app is published.

Suggestions

  • App name shouldn’t exceed 50 characters, thereby, making it easier to remember. It should only contain alphabetic characters and spaces..
  • The app name is the first thing a user notices. So, ensure that the app name is unique and catchy

Short Description

  • When the users find an app on AppNest, they first should be prompted with a short description that explains the app in a few words.

Suggestions

  • It is recommended that the short description hold not more than 3 lines and has a 150-character limit.
  • A short description can act as a copy or one-line explanation, ideally urging them to use the app.

App Overview

  • This is a crucial part of the app submission. Every app must possess detailed and precise information about the app. This makes it easy for the users to comprehend the functionalities.

Suggestions

  • The overview should be between 200 to 1000 characters.
  • Include sub-headings, and bullet points among other tricks to ensure readability.
  • The description should cover everything from the app’s features, the problem it solves, to whom it benefits, and other necessary information.
  • Make sure to include explanations about non-obvious features and answers to possible queries.
  • Add the necessary links related to the app and ensure the links are valid.

App Instructions

This is where the how-to-use section of the app comes in. Considering the users are very well aware of the app’s functionalities, step-by-step instructions from installation to utilizing the app to the fullest can come in very handy.

Suggestions

  • Make sure to have those instructions in bullet points so that it’s easy to understand.
  • The app instructions should be between 100 to 2000 characters

App Icon

One can understand the app icon plays a major role in capturing users’ attention and creating a memorable first impression. A well-designed app icon not only enhances the overall user experience but also contributes significantly to the app’s marketability and recognition.

Suggestions

  • The supported file types are JPG, JPEG and PNG.
  • The icon should have the size of 400 x 400 pixels.

  • Simplicity: Keep the design simple and easily recognizable. Avoid clutter and overly intricate details that may be hard to distinguish, especially in smaller sizes.

  • Relevance: Ensure that the icon reflects the core functionality or purpose of the app. A relevant icon helps users quickly understand what the app is about.

  • Consistency: Maintain consistency with your brand elements, including color schemes and visual style, to create a cohesive and recognizable brand identity.

  • Uniqueness: Strive for uniqueness to make your app stand out among competitors. Avoid generic or commonly used symbols that might confuse users.

App Package

After adding your app information, it’s time to upload your app. App Package requires a .zip file (Maximum size: 5 MB) of your app which can be obtained using the command, ssdk pack.

Key Considerations

  • It is implied that the .zip file should be the compressed version of the app built using the SSDK CLI.
  • An unknown or random .zip file might lead to the removal of the app or incur charges.
  • Make sure to not remove or make non-advisable changes on certain configuration files as the app will not function properly.

First Page of App Submission

The second part of the app submission

Apart from the information required for submitting the app, there is other required information that ensures users have proper support with queries and explanations.

Video URL

Since this is an app being published on a marketplace, users might find it difficult to understand how to use the app, even with the right set of documentation. To resolve that, this field is made mandatory which accepts a YouTube video link, demonstrating the app’s functionalities including instructions on how to use the app.

Key Considerations

  • Ensure that the video URL is a valid YouTube video link. Any other links will not be accepted.
  • In the video, include the app’s workflow from the installation to utilizing all the features
  • It is recommended to address non-obvious features and possible queries that users might face.
  • A high-definition screen recording and a proper voice-over make things far simpler.

Support Email

Despite the app’s superior functionalities, users might still have doubts that need to be resolved or features that can be added. In such cases, a support email that answers all the user’s queries can be very helpful

Key Considerations

It is needless to say the support email must be a valid and professional one. Customer satisfaction can be achieved if the queries are resolved as early as possible and the response should be user-friendly and relevant.

Support URL (optional)

If there is a dedicated website or a separate URL where the users can ask queries, the website URL can be added here.

To verify the developer’s identity, this field accepts a URL that the developer is associated with. For example, if they represent a company, they can enter their company website, or if they are an individual contributor, they can add their personal website.

Second Page of App Submission